To support and create effective, culture-changing community awareness and prevention programs through area churches, schools and employers

To foster a community conversation to encourage collaboration and deployment of the most effective assessment, treatment and long-term recovery techniques

To be the catalyst in increasing capacity for treatment, both youth and adult, to dramatically reduce the social cost and impact of addiction

We will improve public awareness of issues surrounding addiction by: 

• Highlighting the need for expanding capacity
• Helping the community see both the toll and humanity of the impact of addiction
• Helping to take away the shame of addiction in favor of support and accountability

 We will define projects with our Board of Advisors to:

• Reduce the supply of drugs and alcohol through enhanced enforcement and improved legislation
• Reduce the demand by advocating for long-term cultural change
• Reduce the impact by focusing on reducing relapse

We will encourage the development of consistent methods of measurement 

• to help service providers target improvement in their operations
• to facilitate excellence and promotion of best practices
• to provide the community with a clear view of the real impact and cost of addiction