- Highlighting the need for expanding capacity
- Helping the community see both the toll and humanity of the impact of addiction
- Helping to take away the shame of addiction in favor of support and accountability
- Reduce the supply of drugs and alcohol through enhanced enforcement and improved legislation
- Reduce the demand by advocating for long-term cultural change
- Reduce the impact by focusing on minimizing relapse
- help service providers target improvement in their operations
- facilitate excellence and promotion of best practices
- provide the community with a clear view of the real impact and cost of addiction.